Greg Norman has been painted as the disruptor who upended golf’s old order, a figure praised and criticized in equal measure. Even so, after stepping away from LIV Golf, he’s finally speaking without restraint. And in his first interview since his exit, Norman makes one thing unmistakably clear. His mission never changed.

Greg Norman has worn many labels since LIV Golf’s emergence: architect, agitator, and even golf’s antihero. Yet despite all that, in his first interview after exiting the Saudi-backed league, Norman isn’t rewriting history. He’s defending it. And he does so from a place that signals exactly where his focus has shifted.

The Florida headquarters of The Greg Norman Company, where he is now fully immersed in his business empire once again. From that new office, Norman delivered his clearest assessment yet of his time leading LIV: “mission accomplished.” It’s a bold phrase, and he knows it. Still, the reasoning behind it shows the lens through which he views the league’s impact.

Norman underscored that his role wasn’t about short-term wins or pleasing critics. It was singularly about execution. “It was just one of those things where you had to stay focused on what purpose you were going after and execute on that purpose,” he said. “I think, from my perspective, I did that.” And to him, that clarity mattered more than anything else.

The “purpose,” as Norman defines it, was simple: push golf into a new financial era. And according to him, the turbulence. The backlash, the headlines, and the politics were expected. But even then, the scale of that turbulence? That caught him off guard. When asked about the pushback, he didn’t hesitate.

Headwinds and Misperceptions

“I knew there were going to be a lot of headwinds,” Greg Norman admitted. “I didn’t anticipate the magnitude of those headwinds because… as time went by, those headwinds were created by misperceptions.” Norman is blunt here, and he believes much of the resistance came from narratives, not realities. Eventually, those narratives faded only when something shifted outside LIV’s walls.

For Norman, the turning point wasn’t a tournament or a player signing. It was the arrival of Strategic Sports Group (SSG) and additional private equity investors into men’s professional golf. “Once SSG came in, and once the other private equity money started rolling in, that was the catalyst for everybody to calm down a little bit,” Norman said. “They started to see that what LIV did—bring private equity into the game of golf for the first time in 53 years—was a positive.” To Norman, that validation spoke louder than any response LIV could have made.

Norman viewed the arrival of Strategic Sports Group and other investors as the clearest evidence of LIV’s influence. Their involvement, he said, proved that LIV’s model of team formats, guaranteed funding, and long-term capital set a new standard that the rest of the sport ultimately adopted.

And now, with private equity firmly embedded in professional golf, Norman sees LIV’s role in that shift as significant and undeniable.

Written by

Dolly Bhamrick

Edited by

Oajaswini Prabhu