Bryson DeChambeau Embraces Social Media While Waiting for LIV Golf’s New Season to Begin
May 18, 2024; Louisville, Kentucky, USA; Bryson DeChambeau reacts after a putt on the first green during the third round of the PGA Championship golf tournament at Valhalla Golf Club. Mandatory Credit: Adam Cairns-USA TODAY Sports
May 18, 2024; Louisville, Kentucky, USA; Bryson DeChambeau reacts after a putt on the first green during the third round of the PGA Championship golf tournament at Valhalla Golf Club. Mandatory Credit: Adam Cairns-USA TODAY Sports
Crushers GC captain Bryson DeChambeau knows the influence of social media and the reach it can command. With the next LIV Golf season set to begin on February 4-7, 2026, DeChambeau has used the window to strengthen his connection with fans beyond leaderboards and scorecards.
Over the past few years, the two-time major champion has built quite the digital presence, amassing more than 2.54 million subscribers on YouTube and roughly 6.4 million followers across Instagram and TikTok combined. And DeChambeau has remained active online, leaning into content that feels lighter and more personal.
In his latest YouTube video, Bryson DeChambeau takes on a stacked creator field featuring Grant Horvat, Wesley Bryan, George Bryan, Martin Borgmeier, and Jimmy Elliott in a true 18-hole individual stroke-play event with $100,000 on the line, stripping away scramble formats to deliver real pressure, raw competition, and a tournament-style.
However, the rise has been driven by YouTube, where Bryson DeChambeau’s content has evolved into one of the most successful player-led channels in the sport. Series such as Break 50, including his widely viewed collaboration with Stephen Curry, have highlighted a different, more relatable side of the Crushers GC captain.
Bryson DeChambeau is Staying Relevant
Unlike the kind of golf content one would expect, centered on highlights and results, Bryson’s storytelling approach invites fans into his process. It also allows the viewers to take a peek at the mindset and personality, thus making it a far more engaging ordeal rather than passive viewership.
The scale of that engagement was definitely defined by more headline-grabbing moves. Be it the ‘Shot Cup Challenge’ or the Bentley giveaway, the golfer has seemingly mastered the ways to get attention from fans that are beyond his core golf followers.
In doing so, DeChambeau has also helped shift the perception of what 'a modern golfer' is. Part elite athlete, part creator, and part brand, helping golf reach younger, digitally native fans, DeChambeau is proving that influence today is built as much through screens as scorecards.
Written by
Aditi Singh
Edited by
Joyita Das