LIV Golf has little time to fix its future, as current financial support enters its final months. Greg Norman, the two-time major winner and LIV's founding CEO, warns about the immediate need to bolster funding.

The Saudi Public Investment Fund will stop its financial support at the end of the 2026 season, which ends in August. CEO Scott O'Neil had earlier said the tour was funded until 2032, but he has now completely changed that statement. 

Norman's contract with the tour expired in September 2025, making him candid on the topic. Speaking with Dan on Golf, he was asked point-blank whether LIV can keep going without PIF money.

"That'll totally depend on Scott O'Neil," Norman said.

"I read his comments: 'We gotta go raise money ourselves, LIV has to do that.' Basically, he's got to get out there on the street now, and he's gotta do a roadshow, and he's gotta see if he can dilute some of the PIF funding down to somewhere else."

He didn't stop there, and Norman laid out exactly the kind of move O'Neil needs to make. With the PIF recently placing more emphasis on domestic sports development, the rug has truly been pulled, with international investments facing a decline from 30% to around 20%.

"Getting a U.S. financial institution coming in would be very advantageous," Norman said. "No different from what's happened with the SSG and PGA Tour."

The pressure is real, with LIV losing millions every year. The league reportedly lost $461.8 million in 2024. DeChambeau's contract ends after this season, and O'Neil has until August to find new funding, as the current financial support only covers the 2026 season.

Greg Norman Reflects on LIV's Difficult Early Years in the U.S.

The funding problems started earlier, with U.S. operations facing serious resistance almost immediately. Norman spoke openly about how difficult those early years were in the United States.

"In the very beginning, we couldn't even get vendors to sign with us," he said, in conversation with Dan Rapaport. "We couldn't get anybody to come and do anything in the United States. It was 100% radioactive."

The reception elsewhere told a different story.

"When we went to Australia or other places around the world, we were received with open arms," Norman said. "We'd have an economic impact on Adelaide to the tune of nearly nine figures for a three-day event."

The global base that Norman built was real, but it is still unclear if O’Neil can keep it going without money from Saudi Arabia.

Can LIV Golf survive without the sustained Saudi PIF support? Let us know in the comments!

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Written by

Sneha Abraham

Edited by

Surjo Roy