Just a few weeks after diving deep into the transition into LIV Golf, Greg Norman has expanded his views on the golf tour while talking to Mark Bouris.

Norman explained that the lack of freedom players had to make extra money led to the creation of LIV Golf. And he had an example.

"In my day, we didn't own our IP. If I had my own IP, would I be a lot wealthier today? 100%. But we had to sign all those rights away. Every January, we had to sign a form to play on the PGA tour."

And that's where Norman went to live. More importantly, he explained how they were able to help golfers create their own wealth.

“The reason why I went to LIV was to give the players an opportunity to create generational wealth. Just look at Bryson DeChambeau today. If he didn’t come to LIV, he wouldn’t have his IP to do what he’s doing on YouTube... But that only happened because we gave him that right.”

Back in 2022, DeChambeau signed a deal with LIV that gave him north of $125 million. But it wasn't just about playing golf. He was able to create a loyal YouTube fan base with over 2.5 million subscribers. And currently, he's working on bringing more people to golf, starting in California.

And DeChambeau credits that to LIV, as he revealed earlier this year to Joe Pompliano. "They gave me the economic viability to do these things and the platform to be able to do it. Going on YouTube and promoting that and growing that and then ultimately growing The Crushers on YouTube."

Norman stressed that the difference shows when players step away from official events. “When he’s not at a LIV event, and he’s in blue jeans and a T-shirt, happy days. You go make as much money as you want to make. It wasn’t that way before.”

And Greg Norman remembers how it was before

When Norman was competing, he wanted to promote golf back in Australia, but the rules at the time didn't allow them to.

"Back in the day, I always wanted to come home to promote Australian golf. But I have to get a release from the PGA Tour. Seve was the instigator of this. He created the home-exemption rule. If you're an international player, you could actually go home to promote your tour."

Similarly, Norman believes that's the freedom LIV offers. What do you think? Let us know in the comments!

Written by

Dolly Bhamrick

Edited by

Siddharth Shirwadkar