Scott O’Neil has a surprising pitch for potential LIV Golf investors: the league’s mounting losses could be its greatest asset.

O’Neil, the CEO of LIV Golf, shared his plan with Sportico on July 10, 2026. The league is trying to raise between $250 million and $350 million to keep operating after the 2026 season. Saudi Arabia’s Public Investment Fund, which had invested more than $5 billion since 2021, halted funding in April 2026. Investment bank Ducera Partners is leading the search for new investors.

O'Neil made the case directly to Sportico, in a video shared on X. "We have net operating losses that are very substantial in the billions," he said. "So if you do business in the United States and you do business in the UK, you have an unbelievable tax opportunity."

The tax pitch sits alongside several other arguments O’Neil laid out for potential investors. His pitch rested on three pillars: golf’s reach (90% of Fortune 500 CEOs play), global footprint (comparing LIV to Formula One and MotoGP), and the $5B foundation already built by PIF.

"You can come in with a multi-billion dollar brand already built for you," he said in the interview with Sportico.

Star power and equity structure came next. "We have some of the biggest stars in the world, not only in golf, but in the world, like Bryson DeChambeau and Jon Rahm and Dustin Johnson and Cam Smith, and they're partners," O'Neil said.

"They're equity holders. They're my business partners, and they'll be yours."

Franchise values closed the pitch. "There's an insatiable appetite and demand, and franchise values keep going up," O'Neil said. "We have the only currency in golf, and that is the teams."

According to Sportico, LIV Golf doubled its revenue from 2024 to 2025 and expects to make another $100 million more in 2026. The league's new plan is to hold 10 events each year and become profitable within the next three years.

The Clock Is Ticking: Scott O’Neil’s Urgent Investor Meetings

O'Neil told CNBC he had five investor meetings in one week alone and 18 more scheduled.

 "We have incredible business momentum," he said in the same interview with Sportico. "What we don't have is a lot of time. So we're very urgently out there talking to those who are interested."

The investment structure under discussion. It ranges from a single private equity firm providing the full funding to multiple family office investors. Each unit contributes $25M–$50M, according to Sports Business Journal.

LIV Golf will hold its next event in England. It is from July 23-26, after canceling its late June event in New Orleans.

When CNBC asked him directly, CEO Scott O'Neil did not promise that LIV Golf would play its final four events, even though the PIF is expected to fund the league through the rest of the 2026 season.

Bryson DeChambeau's contract expires after 2026. O'Neil confirmed he's engaged. "Bryson was involved in the design of the business plan," O'Neil told Golf Channel. "He's committed."

Do you think LIV Golf will find the investors it needs to survive beyond 2026? Drop your thoughts in the comments.

Read more at Club Golf!

Written by

Sneha Abraham

Edited by

Koushik Biswas