LIV Golf Extends Coverage Across South Asia With New Broadcast Agreement
October 12, 2025, Madrid, Madrid, Spain: Jon Rahm of Spain during the Open de EspaoÂa presented by Madrid, R4 Final, golf tournament of DP World Tour at Club de Campo Villa de Madrid on October 12, 2025, in Madrid, Spain. Madrid Spain - ZUMAÂA 20251012_zaa_a181_270 Copyright: xOscarxJ.xBarrosox
October 12, 2025, Madrid, Madrid, Spain: Jon Rahm of Spain during the Open de EspaoÂa presented by Madrid, R4 Final, golf tournament of DP World Tour at Club de Campo Villa de Madrid on October 12, 2025, in Madrid, Spain. Madrid Spain - ZUMAÂA 20251012_zaa_a181_270 Copyright: xOscarxJ.xBarrosox
LIV Golf has just gained access to more than one billion new viewers through one of India’s biggest sports broadcasters.
Sony Pictures Networks India announced a new partnership with LIV Golf League. This will show the full 2026 season across South Asia and Central Asia.
Sony Sports Network TV channels will broadcast the events, and Sony LIV will stream them. This deal includes India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives.
This is not Sony’s first deal with LIV Golf. The broadcaster already has a 2026 agreement to show The International Series, which is linked with LIV and the Asian Tour.
BEDMINSTER, NJ - JULY 29: A general view of a LIV flag during round 1 of the LIV Invitational Series during the first round on July 29, 2022, at Trump National Golf Club in Bedminster, New Jersey. Photo by Rich Graessle/Icon Sportswire GOLF: JUL 29 LIV Golf Invitational Series Bedminster Icon2207296782
BEDMINSTER, NJ - JULY 29: A general view of a LIV flag during round 1 of the LIV Invitational Series during the first round on July 29, 2022, at Trump National Golf Club in Bedminster, New Jersey. Photo by Rich Graessle/Icon Sportswire GOLF: JUL 29 LIV Golf Invitational Series Bedminster Icon2207296782
Now, with both deals, Sony will show the full LIV setup. It includes young players in The International Series and some of the biggest names in the league.
The LIV calendar for this year features 14 events taking place in 10 different countries across five continents. Asian tournaments included Hong Kong and Singapore, which have already completed, and South Korea set to be played between May 28 and 31. Coverage began with the South Africa event.
It will continue until the final tournament of the season, the Aramco LIV Golf Michigan Team Championship, in August.
Rajesh Kaul, a senior media executive at Sony Pictures Networks India, said the format will attract viewers. He said the league moves faster, combines individual and team stories, and gives fans more live action in a four to five-hour show.
Örjan Olsson, SVP of International Media Rights at LIV Golf, said Sony is one of India’s biggest sports broadcasters.
"Securing both linear television exposure and established premium OTT distribution materially improves our reach and brand visibility," Olsson said.
Anirban Lahiri Sees the LIV Deal as a Turning Point
For Crushers GC's Anirban Lahiri, the partnership hits closer to home. Lahiri said, "This partnership with Sony Pictures Networks India is a big moment for golf in India, and personally, it means a lot."
He plays for Crushers GC in a 13-team league that mixes individual scores with a team contest at every event. Fans across the region will now be able to watch names like Bryson DeChambeau, Jon Rahm, Dustin Johnson, and Sergio García.
"The energy, the team aspect, and the pace of play is something I think Indian sports fans will genuinely enjoy and resonate with," Lahiri said.
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Written by
Sneha Abraham
Edited by
Pulkit Prabhav