LIV Golf is now trying to find new financial support. Reports say the tour has hired business experts to create a new plan and help bring in outside investors. This comes after Saudi Arabia’s Public Investment Fund said it will stop funding LIV after the 2026 season.

Sources told Sky News that LIV was also days away from retaining a leading investment bank to assist with capital-raising efforts as it opens talks with prospective investors. This week, the tour appointed two restructuring specialists, Jon Zinman and Gene Davis, to its board of directors.

In a statement to Sky News, a LIV spokesperson said, "LIV Golf has engaged experienced advisers across disciplines to identify and secure long-term strategic investment partners and guide us through our next phase."

LIV Golf spent billions of dollars to bring top players from the PGA Tour. Jon Rahm was reportedly paid around $300 million just to join. Now in its fourth full season, LIV has 13 teams playing in 10 countries across five continents, with 57 players from 21 countries. But even after all this growth, the league is still far from making a profit.

PIF said they made this decision because of “current market conditions.” They also said that investing for a very long time is “not consistent anymore” for their current plan.

Sources also told Sky News that AlixPartners might be helping in case the company cannot find new investors. This could mean they are preparing for the possibility that the company may need to close down or go through insolvency if no new money comes in.

These developments highlight the league's mounting financial pressure.

LIV Golf Faces More Problems in the Upcoming Schedule

The financial pressure is already showing in the upcoming schedule.

LIV Golf’s Louisiana event, which was planned for late June, was canceled because of concerns that the FIFA World Cup in the U.S., Canada, and Mexico could affect crowd attendance and TV viewership.

New board member Gene Davis spoke about the challenges going forward.

He said, “LIV Golf has built something truly differentiated, a global league with passionate fans, world-class players, and clear business growth.”

Sky News also said it may be hard for LIV Golf to find new investors because it spends a lot of money and depends heavily on sponsors linked to Saudi Arabia.

Read more at Club Golf!

Written by

Sneha Abraham

Edited by

Pulkit Prabhav