Despite the early questions surrounding its long-term stability, LIV Golf has secured its second official title sponsor, strengthening the league’s commercial momentum heading into the 2026 season.

On December 18, LIV Golf confirmed Aramco as the title partner for the Aramco LIV Golf Michigan Team Championship 2026, scheduled for August 27–30.

This comes after LIV Golf confirmed it will return to Hong Kong in 2026 under a title partnership with HSBC back in July. It marked the first title sponsorship. More importantly, these sponsorships come at crucial times, especially since the likes of LIV Golf's UK arm are reporting nearly $500 million in losses in 2024.

However, as LIV CEO Scott O'Neil made it clear just a week ago, this is just the beginning. The tour is making big progress.

"Getting on one of the big four networks and launching on Fox; adding a handful of household names as marketing partners like HSBC and Salesforce and Qualcomm; and having endemics like Ping and Callaway raise their hand and say, “Oh yeah, some of the best players in the world are there.”

And there are big updates about the season-ending event

The season-ending Team Championship will once again be held at The Cardinal at Saint John’s Resort, marking the venue’s second consecutive year hosting the league’s finale. The announcement follows HSBC’s earlier confirmation as title sponsor of HSBC LIV Golf Hong Kong, beginning in 2026, making Aramco the league’s second title sponsor overall.

 Ross Hallett, LIV Golf Executive Vice President, also acknowledged the importance of continuity as the league prepares for the 2026 season.

“We’re looking forward to working with the Pulte Family Charitable Foundation and the incredible team at Saint John’s Resort to build on the momentum from a successful 2025 finale as we set our sights on an exciting 2026 season ahead.”

Written by

Aditi Singh

Edited by

Siddharth Shirwadkar