Max Homa made two big announcements in one week. The major update came after he changed caddies for the fourth time in about a year as he prepared for the RBC Canadian Open.

The 35-year-old also announced a new partnership with Every Man Jack. The California-based men's grooming company launched a nationwide campaign called "Relentless," with Homa serving as its face.

"With Every Man Jack, it's awesome because, I mean, just the name is perfect," Homa told Sports Illustrated's Dan Evans.

He also highlighted how athletes and regular citizens share similar problems, as part of his endorsement of the product.

"I think we as golfers or people who play a sport or are on TV, sometimes people forget that we are humans and doing the exact same junk you guys are," he stated, as reported by Heavy.

Homa cited two factors that made the partnership a natural fit for him: the company's California roots and his experience as a father.

He explained that becoming a parent has influenced him to pay more attention to products.

"Their California roots are nice for me, being a California guy," Homa said. "Having kids now is cool because I'm just way more aware of what they are putting on and in their bodies, and that makes me want to be much more aware of what I am putting on or in my body."

Every Man Jack VP of Marketing, Kim Dao, told DesignRush the fit started with something specific.

"When we heard about Max's 'Relentless' tattoo, we felt an immediate connection," Dao said. "For a guy like Max, who brings that same work ethic to everything he does, the fact that our products are made with naturally-derived ingredients matters just as much as performance."

Speaking of change, he also ended his partnership with caddie Lance Bennett and hired Peter Pappageorge, who was the best man at his wedding. After making the shift, Homa finished tied at the Charles Schwab Challenge. 

Max Homa Takes a Positive Step with Good Schwab Finish 

Max Homa had a decent week at the 2026 Charles Schwab Challenge at Colonial Country Club. He finished tied for 22nd place, which was an encouraging result after a difficult stretch that included missing the cut at the PGA Championship.

Homa has made the cut in nine of his 13 events this season, but has struggled for consistency. He has finished in the top 25 only twice, with a tie for ninth at the Masters being his best result of the year.

Homa last won on the PGA Tour at the 2023 Farmers Insurance Open. Since then, he has not played his best golf and has fallen to 123rd in the world rankings. He will aim to build his confidence and play better during the rest of the season.

Homa changed swing coaches last year and switched equipment to COBRA clubs. He finished inside the top 10 at the Masters earlier this season, his best result of 2026 before the caddie change.

With Pappageorge on the bag, Homa may hope to maintain the momentum throughout 2026. The RBC Canadian Open is the next test for the new pairing.

Do you think the Every Man Jack deal is a good fit for Max Homa? Drop your thoughts in the comments.

Read more at Club Golf.

Written by

Sneha Abraham

Edited by

Sijo Paul