The next big move by the PGA Tour is not about prize money or the schedule. The Tour's CEO, Brian Rolapp, recently disclosed that it will be about what players can share on their phones.

Rolapp spoke about the tour’s new social media policy during an appearance on The Rich Eisen Show on Friday. The new policy, which starts later this month, will allow players to record and share more content from PGA Tour events. According to Front Office Sports, the Tour authorities drew inspiration from their "NFL playbook" for this new move.

Rolapp elaborated on the observations that led to this move, saying, "Where are people under the age of 35 spending most of their time? On their phones, on social media. We learned this at the NFL and really pushed hard on how we actually embraced those platforms, which ultimately led to YouTube getting Sunday Ticket and some other things."

Additionally, he also portrayed the move as a well-thought-out one, stating, "This has been in motion for a while. And we really put the gas on it in the last six months—how do you actually embrace those platforms and show more PGA Tour events on the platforms where people are, and also build more of our stars? You’ll recognize this from our NFL playbook."

Rolapp spent many years with the NFL as chief media and business officer, one of the league’s top leadership roles under commissioner Roger Goodell. He left that position last year to take over as CEO of the PGA Tour.

The new policy was not created because of recent comments from Bryson DeChambeau. Last week, the LIV Golf star said his YouTube plans could make a possible return to the PGA Tour more difficult if LIV Golf ends. But Brian Rolapp made it clear that the new policy was not related to that.

He also noted that the only other sport with that kind of competitive parity, in his view, is the NFL.

With LIV Fading, Brian Rolapp Weighs In on Players' Next Move

Saudi PIF confirmed it will not fund LIV Golf beyond the 2026 season. That left a lot of players working out their next steps. Rolapp was asked whether he had spoken to any LIV players since the announcement.

"I don't want to talk about personal conversations," he said. "I think it's natural there are a lot of people trying to figure out what their future might look like."

Since joining the PGA Tour, Brian Rolapp has brought in several ideas from his time with the National Football League. These include making regular-season events feel more special, taking tournaments to bigger cities, and giving more attention to the postseason. The new social media policy is the latest step in that plan.

However, his position on LIV players remains the same. The social media push is one of several NFL-inspired moves Rolapp has introduced, and with LIV Golf's future now in serious doubt, a bigger question is sitting right behind it.

So, do you think this move will yield the expected results? Let us know in the comments.

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Written by

Sneha Abraham

Edited by

Souvik Roy