Ryder Cup Secures New Global Partner Ahead of 2027 Matches in Ireland
Ryder Cup 2025 Matt Fitzpatrick lifting the trophy alongside, Captain Luke Donald, Shane Lowry, Rasmus Hojgaard, Justin Rose, Tyrrell Hatton, Robert MacIntyre, Ludvig Aberg, Rory McIlroy, Jon Rahm, Viktor Hovland , Tommy Fleetwood and Sepp Straka of Team Europ after the Sunday Singles match at the 2025 Ryder Cup, Bethpage Black Golf Course, Farmingdale, New York, USA. 28/09/2025 Picture: Golffile Fran Caffrey All photo usage must carry mandatory copyright credit Golffile Fran Caffrey Copyright: xFranxCaffreyx *EDI*,
Ryder Cup 2025 Matt Fitzpatrick lifting the trophy alongside, Captain Luke Donald, Shane Lowry, Rasmus Hojgaard, Justin Rose, Tyrrell Hatton, Robert MacIntyre, Ludvig Aberg, Rory McIlroy, Jon Rahm, Viktor Hovland , Tommy Fleetwood and Sepp Straka of Team Europ after the Sunday Singles match at the 2025 Ryder Cup, Bethpage Black Golf Course, Farmingdale, New York, USA. 28/09/2025 Picture: Golffile Fran Caffrey All photo usage must carry mandatory copyright credit Golffile Fran Caffrey Copyright: xFranxCaffreyx *EDI*,
The 2027 Ryder Cup has added a new Irish partner, with the event coming to Ireland soon. The organizers have brought in the company that has been connected to the country for many years.
On March 26, 2026, Ryder Cup Europe and the PGA of America said that Dublin-based Smurfit Westrock would be a worldwide partner. Also, the deal includes three Ryder Cups: 2027 at Adare Manor in Limerick, 2029 at Hazeltine, and 2031 in Spain. The company will also work on packaging for all three events.
With this, there are now five Worldwide Partners for 2027. The others are Rolex, Capgemini, SAP, and DP World. The money details were not shared, but such deals are typically estimated to be worth about $7 million to $10 million annually
September 22, 2025, Bethpage, New York, USA: Signage seen at the first tee during the 2025 Ryder Cup at Bethpage State Park Golf Course. Bethpage USA - ZUMAw109 20250922_fap_w109_001 Copyright: xDebbyxWongx
September 22, 2025, Bethpage, New York, USA: Signage seen at the first tee during the 2025 Ryder Cup at Bethpage State Park Golf Course. Bethpage USA - ZUMAw109 20250922_fap_w109_001 Copyright: xDebbyxWongx
There is also some history here. The company’s former chairman, Dr. Michael Smurfit, helped bring the 2006 Ryder Cup to the K Club in County Kildare. Smurfit Westrock was also the main sponsor of the European Open on the DP World Tour from 1995 to 2007.
"I'm thrilled for Smurfit Westrock to be part of the Ryder Cup at Adare Manor in the 100th year of the event," Dr. Smurfit said, "as we showcase Ireland, Smurfit Westrock, and the game of golf at its very best."
The 2027 event will mark 100 years of the event. And a senior official from the European Tour group called it the biggest sporting event ever held in Ireland, which makes the remaining empty sponsor spots stand out even more.
BMW and Aon's Absence From the 2027 Ryder Cup Partner List Raises Questions
Both companies were worldwide partners at last year’s Ryder Cup at Bethpage Black. But neither is on the list for 2027 right now. BMW is still active on the DP World Tour and continues as the title sponsor of the BMW Championship on the PGA Tour through 2027. Aon also remains a sponsor on both the PGA Tour and the LPGA.
So far, neither company has said anything publicly about not being part of the 2027 Ryder Cup.
Terry Clark, CEO of the PGA of America, said the 100-year milestone and a strong focus on sustainability will be key themes as the event heads to Ireland.
"Smurfit Westrock's renowned expertise in sustainable packaging and recycling will be a tremendous asset to each of the next three Ryder Cups," Clark said.
Do you think this partnership will make a big impact on the 2027 Ryder Cup? Let us know your thoughts.
Read more at Club Golf!
Written by
Sneha Abraham
Edited by
Shraabona Sengupta