The Expensive Reality Behind LIV Golf’s Future: $350M Investment and Reduced Events
Joburg Open Phil Mickelson Hyflyers GC on the 8th tee during the 1st round of LIV Golf Singapore presented by Aramco, Sentosa Golf Club, Singapore. 14/03/2025. Picture Steven Flynn / Golffile.ie All photo usage must carry mandatory copyright credit Golffile Steven Flynn Copyright: xStevenxFlynnx *EDI*
Joburg Open Phil Mickelson Hyflyers GC on the 8th tee during the 1st round of LIV Golf Singapore presented by Aramco, Sentosa Golf Club, Singapore. 14/03/2025. Picture Steven Flynn / Golffile.ie All photo usage must carry mandatory copyright credit Golffile Steven Flynn Copyright: xStevenxFlynnx *EDI*
LIV Golf is seeking around $350 million investment while exploring bankruptcy options to ensure its long-term survival. Changes to its schedule is also on the table for the league.
The PIF’s withdrawal changed everything for the team-based league. LIV Golf CEO Scott O'Neil is now working to secure multiple new investors and introduce changes aimed at profitability.
"LIV Golf is firmly focused on securing a transaction that positions the organization for the long-term. As we begin presenting our go-forward business plan to prospective capital partners, we are focused on achieving a sustainable future and there are multiple pathways under active exploration,” said a LIV Golf spokesperson.
Joburg Open LIV Golf CEO Scott ONeill on the stage during the final round of LIV Golf Singapore presented by Aramco, Sentosa Golf Club, Singapore. 16/03/2025. Picture Steven Flynn / Golffile.ie All photo usage must carry mandatory copyright credit Golffile Steven Flynn Copyright: xStevenxFlynnx *EDI*
Joburg Open LIV Golf CEO Scott ONeill on the stage during the final round of LIV Golf Singapore presented by Aramco, Sentosa Golf Club, Singapore. 16/03/2025. Picture Steven Flynn / Golffile.ie All photo usage must carry mandatory copyright credit Golffile Steven Flynn Copyright: xStevenxFlynnx *EDI*
A reduced 10-event international schedule is being pitched to potential investors as opposed to the 14-event roster from the previous years. The main focus would be events in Australia and South Africa, which have witnessed record attendance figures in the past.
“We have to create a plan that’s a business plan—a business that works from a business standpoint, from a profit and loss standpoint,” O’Neil said at LIV Golf Virginia two weeks ago. “We are well on our way to that.”
The league is actively seeking fresh investment from potential investors, with retained investment banking advisor Ducera guiding the process.
Axios has reported that LIV aims to become profitable within two years if it secures the target funding. The value of the teams and a new media rights deal could become critical if the league fails to secure the necessary investment.
It has also emerged that the league is exploring bankruptcy as a possible option to turn things around.
LIV Golf Assessing Bankruptcy As An Option
LIV will reportedly consider every measure on its road to profitability, including declaring bankruptcy.
Bloomberg reported that the league would be open to filing for bankruptcy in the U.S. if it is unsuccessful in securing new investors.
Bloomberg also stated that filing for Chapter 11 in the U.S. “prevents creditors in other jurisdictions from seizing assets or enforcing judgments against the bankrupt company.”
However, apart from the U.S., the league also has entities based in the UK and the island of Jersey.
Real estate and employment contracts can be nullified through bankruptcy filings, and that could benefit the league’s financial restructuring.
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Written by
Avishek Sarkar
Edited by
Pulkit Prabhav