Tiger Woods Set to Pocket an Estimated $11M as Full Swing Sells for $530 Million
152nd Open Championship Tiger Woods USA speaking ahead of the 152nd Open Championship, Royal Troon Golf Club, Troon, South Ayrshire, Scotland. 15/07/2024. Picture Fran Caffrey / Golffile.ie All photo usage must carry mandatory copyright credit Golffile Fran Caffrey Troon Royal Troon Golf Club South Ayrshire Scotland Copyright: xFranxCaffreyx *EDI*
152nd Open Championship Tiger Woods USA speaking ahead of the 152nd Open Championship, Royal Troon Golf Club, Troon, South Ayrshire, Scotland. 15/07/2024. Picture Fran Caffrey / Golffile.ie All photo usage must carry mandatory copyright credit Golffile Fran Caffrey Troon Royal Troon Golf Club South Ayrshire Scotland Copyright: xFranxCaffreyx *EDI*
Versant Media Group just handed Tiger Woods a payday more than a decade in the making. He is set to pocket an estimated $11 million after golf technology company Full Swing was acquired in a deal worth a reported $530 million.
The Golf Channel parent company announced July 6 that it had agreed to acquire Full Swing, a sports technology company, for $530 million in cash.
Bruin Capital, the majority owner, led the selling group, with Woods among the minority investors cashing out.
December 22, 2024, Orlando, Florida, USA: Tiger Woods watches his tee shot off the 10th hole during the final round of the PNC Championship at the Ritz-Carlton Golf Club. Orlando USA - ZUMAw109 20241222_fap_w109_049 Copyright: xDebbyxWongx
December 22, 2024, Orlando, Florida, USA: Tiger Woods watches his tee shot off the 10th hole during the final round of the PNC Championship at the Ritz-Carlton Golf Club. Orlando USA - ZUMAw109 20241222_fap_w109_049 Copyright: xDebbyxWongx
Woods first put money into Full Swing back in 2015. He later added to his position, though the exact amount he has invested over time is not known. His current stake sits between 1% and 2%, per a source cited by Front Office Sports. At a 2% share of the $530 million deal, that works out to roughly $10.6 million.
The official financial terms for individual shareholders have not been disclosed. Beyond his equity, Woods has been a brand ambassador for Full Swing throughout his time as an investor. Full Swing is the official licensed simulator of the PGA Tour.
Its technology also powers TGL, the indoor golf league Woods co-founded with Rory McIlroy, at the SoFi Center in South Florida.
For Bruin Capital, this is a clean exit. The firm picked up Full Swing in 2021 for around $160 million. Five years later, it is selling for more than three times that price.
The deal is expected to close in the second half of 2026. Whether Woods continues as an ambassador after the acquisition has not been confirmed.
What's Next For Tiger Woods
Woods has not teed it up on the PGA Tour since missing the cut at The Open at Royal Troon in July 2024.
He had been working back from his seventh back surgery before things went sideways again in March 2026, a car crash in Jupiter Island, Florida, followed by a DUI arrest.
He passed a breath test but declined to provide a urine sample. He later checked into a rehabilitation center in Switzerland.
Woods did resurface publicly this month, addressing planned PGA Tour format changes set for 2028.
He also shared an update on a golf course design project and previewed a new Sun Day Red apparel collection ahead of The Open at Royal Birkdale, where he will not be competing.
His business portfolio keeps moving, even when he is not.
Drop your thoughts on Tiger's business empire in the comments below!
Written by
Sneha Abraham
Edited by
Koushik Biswas