With his Nike contract ending after a 16-year partnership, Tommy Fleetwood’s Pebble Beach wardrobe has sparked a new question: new deal incoming or freedom of choice?

Tommy Fleetwood is currently competing at the 2026 AT&T Pebble Beach Pro-Am, marking his first PGA Tour start of the season. He opened with a 5-under 67 at Spyglass Hill and is tied for 19th after the first round.

Fleetwood made his season debut wearing Pebble Beach-branded apparel, including a Pebble Beach hoodie and matching hat, reflecting his free-agent status.

Addressing his apparel situation in a post-round interview at the 2026 AT&T Pebble Beach Pro-Am, Fleetwood said his contract had ended and added: 

“Who knows what’s going to happen in the future. But this is cool. Like, I don’t know, like I feel like I’m a big golf fan. I really like golf stuff, so it’s quite nice to be wearing Pebble Beach clothing. I mean, my kids would absolutely love this stuff, so I feel pretty lucky to have it on," he told the media as per the Golf Channel.

During a recent event in Dubai, he also expressed excitement about the change, noting he is enjoying the freedom to explore different options after a long partnership with Nike.

Tommy Fleetwood and His Brand Outlook for 2026

While Tommy Fleetwood continues to enjoy this phase and wear different gear, he has not confirmed any apparel partnership for the season and remains open about what comes next. "We’ll have to see what happens throughout the year," said Fleetwood.

Fleetwood also shared his interest in collecting hats from different clubs and places. "I do like it. I mean there's some amazing logos around the world and I also think they're just like memorable pieces, right, when you come to a special place," he told the media at Pebble Beach.

"My collection's got a bit bigger, that's for sure," he added. So while Tommy Fleetwood is having fun trying out different brands and indulging in collecting unique hats, it may be safe to assume that it's only a matter of time before he announces an apparel deal.

As one of the most popular pros among PGA Tour and LIV Golf stars, it'll be surprising if he hasn't already received new offers. What do you think? Let us know in the comments.

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Written by

Aditi Singh

Edited by

Sagnik Bagchi