With Brooks Koepka and Patrick Reed moving out, LIV Golf is planning to repair its cracks.

For that, the Saudi-backed league is prepared to sell minority stakes in its teams for the first time since its inception in 2022. 

LIV Golf has hired Citigroup Inc. to oversee the sale of stakes to new investors in two teams. For that, the group is targeting valuations of about $300 million. But who are the two teams? LIV Golf and Citigroup representatives refused to talk about it. 

But LIV Golf’s executive vice president of business operations, Katie O’Reilly previously said, “Right now we are focused on things like driving sponsorship revenue – additionally we are building new businesses under the teams and we are leveraging and using our NIL rights.”

Earlier this month, the league’s executives claimed that their goal was to bring their 13 franchises to be valued at a billion dollars each. Right now, the Public Investment Fund of Saudi Arabia primarily owns the league, and the team captains retain only a quarter of their teams. 

The decision might have come because of the net losses the league had to endure in the past. In 2024, LIV Golf’s expenses were $526.7 million, but they generated a revenue of only $64.9 million. But in 2026, the officials are aiming at bringing in sponsors like Callaway and Ping into the big picture. 

While that happens, Bryson DeChambeau and his fellow golfers opened up on being able to sell stakes to outside investors. 

Bryson DeChambeau Weighs In on the Prospect of Selling Minority Stakes

With Reebok, NetJets, and Qualcomm as its sponsors, Crushers GC has risen in valuations. And even though DeChambeau’s future in the league (in 2027) remains uncertain, he expressed his excitement regarding the prospect. 

“That’s the ultimate goal,” the Crushers GC captain told Front Office Sports. “That’s the business model. It’s taken a few years, but we’re getting to a place now where we’ve generated a lot of revenue, and there’s some keen interest this year.”

However, according to Chris Rosaasen, LIV Golf is still an infant. He claimed that Dustin Johnson, the 4Aces captain, is happy with his 25% stake. But he shared DeChambeau’s excitement to sell minority stakes “20 years down the road.”

With top performers deciding to leave LIV Golf, its valuation might fall in the future. But what’s your opinion on this?

Written by

Krushna Pattnaik

Edited by

Oajaswini Prabhu