At The Masters, one of the most recognizable traditions isn’t on the fairways of Augusta National Golf Club, but at the concession stand: a $1.50 pimento cheese sandwich.

Dating back to the 1940s, the pimento cheese sandwich was made by Hodges and Ola Herndon. They prepared the spread in their kitchen, then served it to patrons at the tournament. Over time, it became a regular part of the experience, known for its simple presentation and familiar flavor.

Wrapped in green wax paper, the sandwich blends into the course surroundings, keeping the packaging subtle during broadcasts. This helps keep the event clean and consistent.

When the primary vendor, Nick Rangos, who had supplied cheese for 45 years, lost the contract, the details of the recipe became unclear as well.

A simple mix of mayonnaise, sharp cheddar, and Monterey Jack cheese, with diced pimento peppers adding a mild sweetness, makes the sandwich iconic. A touch of cayenne adds a bit of heat at the end—nothing strong, just enough to notice, especially when you’re standing out there in the sun.

The texture is thick and spreadable. It holds up in the Georgia heat, and the bread doesn’t go soggy even after a while, which matters more than you’d expect when you’re walking the course.

When catering changed, the taste was different. People noticed. The club had to bring it back to what visitors expected each April, and make sure it stayed that way.

That consistency isn’t by accident.

The sandwich shows how tightly the Masters controls the experience. Even something as simple as a concession item is expected to stay the same every year. That's a big reason people keep coming back for it.

A Legacy Embraced by Fans and Professionals Alike

Touring professionals say the spread is the first thing they seek out when walking the grounds. Fans say the mayonnaise-to-cheddar ratio is what they have come to expect and look forward to on each visit to Augusta.

The course competitors are known for their course etiquette, but they are also known for continuing the tradition of grabbing a course snack.

The tradition lives on at Augusta National, reinforcing its place as a lasting part of the Masters experience.

Read more at Daily Club Golf!

Written by

Abhishek Sharma

Edited by

Pulkit Prabhav