Four days after ending his contract with Nike on January 8, 2024, Tiger Woods partnered with TaylorMade and kick-started his own clothing brand, Sun Day Red. And now, the 50-year-old golfer has expanded the brand beyond the American markets. 

Sun Day Red will now open its first global flagship store in Taiwan. The country represents a strategic entry point into the Asian market, with a prime location, robust manufacturing, a strong digital economy, and established networks that connect East Asia. With all these, Taiwan provides a promise of a welcoming business environment. 

In a promotional video, the former world #1 announced, “Hey Taiwan, Sun Day Red is coming soon. It’s exciting to be able to have Sun Day Red be able to expand it across the globe, and especially go to Taiwan.”

Tiger Woods partnered with EMERS, a retail group, to open a temporary pop-up store in Taiwan from 13 January to 1 March. During this time, people will get exclusive access to the clothing collection along with a 3D Logo Hoodie. The overall collection is filled with crossover functional aesthetics that Woods personally oversees. 

Well, the clothes had mixed reviews from the fans following the launch. Many believed them to be comfortably functional, while others criticized the design team for the logo and the brand placement. But things might change in the international market. 

After the temporary preview period, the first-ever global flagship store will open in Taiwan in the second half of 2026. For Woods, this move reinforces a clear message. His legacy now extends beyond tournament wins and endorsements into global brand building.

But what does the brand represent?

Sun Day Red Has a Personal Significance for Tiger Woods

We’ve all seen the 15-time major champion donning a red shirt on Sundays and dominating the games. But did you know it was all linked to Kutilda Woods’ belief in horoscopes?

"It started with mom,” Woods revealed in 2024, before the official launch of his apparel company. “Mom thought being a Capricorn that my power color was red, so I wore red as a junior golfer, and I won some tournaments.” 

“Lo and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I've played as a professional, I've worn red. It's just become synonymous with me."

Now, as Sun Day Red enters the Asian market, Tiger Woods can expect his tradition of wearing red on Sundays to turn international. But can he succeed in the global apparel market?

Written by

Krushna Pattnaik

Edited by

Joyita Das