LIV Golf secures lead investor till 2030 as players set to become majority stakeholders

Joburg Open LIV Golf CEO Scott ONeill on the stage during the final round of LIV Golf Singapore presented by Aramco, Sentosa Golf Club, Singapore. 16/03/2025. Picture Steven Flynn / Golffile.ie All photo usage must carry mandatory copyright credit Golffile Steven Flynn Copyright: xStevenxFlynnx *EDI*
Joburg Open LIV Golf CEO Scott ONeill on the stage during the final round of LIV Golf Singapore presented by Aramco, Sentosa Golf Club, Singapore. 16/03/2025. Picture Steven Flynn / Golffile.ie All photo usage must carry mandatory copyright credit Golffile Steven Flynn Copyright: xStevenxFlynnx *EDI*
LIV Golf has secured an agreement with an unnamed lead investor to fund and sustain the league through 2030, LIV Golf CEO Scott O'Neil announced on Wednesday in Bedminster, New Jersey.
"LIV Golf has an agreement in place with a lead investor, signed by the investor and approved by the Board, to anchor the transaction and play a key role in supporting the path forward for the League's next era, driven by and for the players," O'Neil said.
He also shared that the league is seeing strong interest from more than a dozen additional groups wanting to join as minority partners. And he sees it as a multi-partner structure rather than a single-benefactor model LIV has relied on since 2022.
The league still is not naming names, and it still is not saying how much money is coming in. But reports have pointed to BC Partners, the London-based private equity and credit firm, as a possible lead name behind the talks, although LIV has not confirmed that.

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O'Neil was just as noncommittal when asked about the fate of the season-ending Team Championship, scheduled for Aug. 27–30 in Michigan. He called it a fluid situation that is partly out of the league's control.
He also could not confirm whether star players like Bryson DeChambeau and Jon Rahm would stay past the 2026 season, noting simply, "we would certainly love them to come along for the ride," per the Athletics.
DeChambeau's contract expires at the end of the season. And Rahm is reportedly still owed as much as $150 million on his multi-year deal.
This recent critical cash injection comes just months after Saudi Arabia's Public Investment Fund (PIF) pulled its financial backing. The PIF had poured more than $5 billion into launching and running the league since 2022.
That sudden pullback pushed LIV toward potential bankruptcy, forcing the cancellation of events like the one in New Orleans and leaving the Michigan finale in serious doubt.
And the league has been trying to raise between $250 million and $350 million to keep operations moving forward, per multiple reports.
What O'Neil revealed about the league's next chapter
Beyond the investor news, O'Neil also laid out the shape of the league players will be joining, if they choose to stay.
Players become the majority owners. O'Neil called it a first for a major global sports league — golfers would hold controlling equity in LIV rather than simply cashing paychecks from it.
It's a major change from the guaranteed-money model that defined LIV's first five years.
The schedule shrinks. The 14-event calendar drops to 10 team events, split evenly between five tournaments in the United States and five international stops.
Purses come down. O'Neil didn't put a number on it, but he was direct that prize money would drop meaningfully from what LIV has paid out since 2022.
Players get their NIL rights back. Golfers will regain control of their name, image, and likeness. It opens the door to independent sponsorship deals outside the league. They'll also be free to play events on other tours to fill out their schedules.
September is the target. O'Neil said he expects to finalize specific terms in the coming weeks and to formally close the transaction next month.
"We anticipate finalizing terms in the coming weeks, with the goal of entering a transaction in September," he said. "In the meantime, our focus is on delivering a great week for fans and players at Bedminster and finishing the 2026 season strong."
Written by
Md Saife Fida
Edited by
Zaid Quraishi